Writer, Editor, Content Strategist
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Branded Content

Branded Content

It's easy to feel like you need to create "content" because everyone else is doing it. I'm here to help you contribute something meaningful to the conversation. I write well-researched and substantive features, blogs, and other pieces for web and print. I apply the same principles I learned in journalism training and as a reporter: do dogged research and reporting, tell a story, and be as unbiased as possible. Not sure if you even should be creating content? I can also help you figure that out.  Read more of my work on my writing page, and learn about a few of my favorite articles below:

 

Photo credit: Bret Hartman/TED 2016

Photo credit: Bret Hartman/TED 2016

Stepping Out of Academia and Onto the TED Stage

In Scrap the Slide Deck, and Other Advice from TED Talk Veteran Doctor, an article for NYU Langone Health's internal newsletter in January of 2018, I profiled a doctor’s advice from his experience preparing for a TED Talk, including how he connected with his audience and the moment when he realized that the medical school slide deck he had been using for years "wouldn't fly."

 

 

 

What Repeal of the ACA Would Mean for Vulnerable Patients

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In the spring of 2017, whether the Trump administration and Congress would repeal the Affordable Care Act was a subject of much concern for patients and health professionals at NYU Langone Health and NYC Health+Hospitals/Bellevue, where many of the NYU Langone doctors are also on staff. I wrote an article for the organization's internal newsletter, What the Future Holds: How Repeal of the Affordable Care Act Might Affect Vulnerable Patients, about a panel on this subject.. 

 

 

 

Debunking Conventional Wisdom About Food Preferences

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Programs to Improve Diets May Miss a Cultural Ingredient for Columbia University Irving Medical Center's website in 2015 challenges the conventional wisdom that people in low-income communities do not want to eat healthy, fresh, and local food. For this piece, I interviewed a leading researcher who had found that Hispanic women prefer farmers' markets, slaughterhouses, and CSAs (community-supported agriculture) to supermarkets, and I spent time at a cooking class for Latina breast cancer survivors that was helping them practice cooking healthy versions of some of their favorite recipes.

 

 

 

Why Big Goals in Global Health May Not Always Work

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It's hard to argue with the goals of global health campaigns--eradicating malaria eliminating pediatric HIV, reducing maternal mortality by half--but there's a danger that these efforts are overly ambitious or at odds with the priorities or infrastructure of local communities. In Big Push Global Health Initiatives are Popular, But Do They Work? for the Columbia Mailman School of Public Health Department of Epidemiology's Spring 2014 issue of its magazine, 2x2, I offer a nuanced but authoritative view on this complicated issue, with perspective from infectious disease experts and leaders of global health campaigns.