I worked with NYU Langone’s marketing and creative teams to publish the Department of Population Health’s first report in 2018, gathering content through stakeholder interviews, helping to edit the manuscript, writing sidebar articles, assembling photo assets, and coordinating sign-off on the final draft. As a new department in an unranked area of medicine, I helped convince NYU Langone’s communications and marketing team of the value of publishing this “impact report” on our progress in the first five years. I also helped ensure the report was true to the department’s values. For example, I suggested and wrote stories about staff on the ground, in addition to the report covering faculty leaders.
The Department of Population Health produced a video defining the concept of population health and portraying the work of the department. We wanted to reach not just experts in the field but a wider audience of community members, policymakers, and professionals in other health specialties. With department leadership and staff, NYU Langone’s creative team, and an outside video production company, I helped to write and edit the script, gather image assets from the department’s diverse work in New York City communities, and develop concepts for animated images and infographics. When it came out in 2016, we shared it widely on social media and through our email newsletter, included it in the chair’s presentation about the department, and made it available to all faculty and staff to share as well.
The Department of Population Health was eager to capture its strategy in an authentic and succinct form. We came up with a simple but meaningful representation that we defined both visually and editorially, working with NYU Langone’s marketing team and a top design team to create a simple and standout image. We used the strategy for several communications: in an (in-press) article for a lead academic journal by our department leadership, as the organizing schematic for our annual report, and in the upcoming redesign of the department’s website.
One of the major goals of the department was to host an annual conference that would expand the boundaries of healthcare by bringing together leaders from areas including housing, education, and policy to improve the health of populations and overall quality of life. Through a targeted and strategic email campaign, we doubled registrants from the first to second year and attracted speakers at the top of their field, including FiveThirtyEight’s Nate Silver, the former director of the Centers for Disease Control and Prevention, a top official in the Department of Health and Human Services, and the head of the New York City Department of Health and Mental Hygiene.