I worked with a team from the NYU Langone Health and the Robert Wood Johnson Foundation on communications for the City Health Dashboard, which provides reliable data to help cities build healthier and more equitable communities.
I re-wrote the descriptions of the Dashboard's metrics, which capture where cities across the United States stand on key measures of health and factors affecting health (like neighborhood walkability, reading proficiency, and unemployment). The goal was to improve their readability for the Dashboard’s diverse audience of policymakers, city government staff, community organizations and advocates, research institutions, and the media.
During the pilot phase and leading up to the launch to 500 cities, I helped develop messaging, draft press releases, and coordinate media coverage in Crain’s, Stat, Modern Healthcare, NPR affiliates, and other outlets, which helped lead to successful use of the Dashboard in target cities and funding for an expanded site.