MDRT

As a communications and marketing specialist at MDRT, an independent, global association for financial professionals, I develop content and marketing strategies supporting the organization and member engagement across U.S. and Canada. I have created multi-channel marketing materials including web copy, email, web and social content, and talking points that amplify key messages, working with organizational stakeholders, including member-leaders, organization leadership, and marketing and sales colleagues.

Brand Refresh

I’m working on MDRT’s refresh of its brand for the U.S. and Canada markets. Key to this effort is letting members’ in their own words share the value of MDRT. Working with creative agency Simple Truth, we launched the “Constant advancement, together” video campaign in our 2026 membership season.

Website

I launched a member benefits web presence for MDRT, focused on recruiting prospective members and companies working with MDRT stakeholders and colleagues in marketing/communications and digital.

Email Marketing

I worked on segmented marketing campaigns, targeting various member and prospective member segments.

Print and Presentations

I developed marketing material, including print flyers and slide decks, targeted at prospective members and companies, bringing in data, testimonials and MDRT’s value proposition.