MDRT

As a communications and marketing specialist at MDRT, an independent, global association for financial professionals, I develop content and marketing strategies supporting the organization and member engagement across U.S. and Canada. I have created multi-channel marketing materials including web copy, email, web and social content, and talking points that amplify key messages, working with organizational stakeholders, including member-leaders, organization leadership, and marketing and sales colleagues.

Brand Refresh

I’ve worked on MDRT’s refresh of its brand for the U.S. and Canada markets. Key to this effort was sharing the value of MDRT in members’ own words. I worked with key stakeholders to identify members and organized a video and photo shoot working with creative agency Simple Truth. We launched the Constant advancement, together video campaign in our recent membership season.

Website

I launched a member benefits web presence for MDRT, focused on recruiting prospective members and companies.

Email Marketing

I worked on segmented marketing campaigns, targeting various member segments and prospective member segments.

Print and Presentations

I developed marketing material, including print flyers and slide decks, targeted at prospective members and companies.